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EXCLUSIVE: NIQ’s Anna Mayo Sets Us on a Path for 2025 Beauty

Watch this insightful video to gain perspective on which cosmetic categories and products are thriving in 2025.

Beauty Packaging’s Jamie Matusow recently welcomed the opportunity to catch up with Anna Mayo, Vice President, Beauty Vertical, NIQ. Mayo is an expert on beauty market trends. At a time of quick-moving trends and complicated decisions, watch this insightful video to gain perspective on these questions, and more. Mayo discusses:

  • Which cosmetic categories and products are thriving?
  • Where are the majority of online sales taking place?
  • What are the opportunities for retail?
  • What will be the impact of pending tariffs?
  • Is there a renewed focus on the regulation of specific ingredients?
Fasten your seat belts—it promises to be an exciting year!

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